The tourism industry in Morocco is an important economic sector; year after year, it represents 8% to 10% of GDP. In terms of tourism, Morocco has remarkable assets: its climate, its specific culture, its imperial cities and its geographical position. Despite these competitive advantages, the tourism sector is undergoing profound changes in recent years. Morocco's tourism industry is affected by strong fluctuations; These fluctuations are caused by internal and external causes: the low profitability and financing problems in the hospitality industry, the stresses exerted by international competition, global economic and political turmoil. Also noteworthy is the strong dependence of the Moroccan tourism vis-à-vis five major European countries. Finally, good news, there seems to be some mitigation of political risk associated with the Moroccan destination for French tourists, English and Spanish; tourists from Germany and Italy remain sensitive to this phenomenon
Categories: MOROCCAN CITY
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